Ungayikhetha njani iPackage eLungileyo kumaqhina akho eSiko

Ukupakishwa kudlala indima ebalulekileyo ekubonisweni ngokubanzi kunye nokuthengiswa kobudlelwane besiko.Ayigcini nje ngokukhusela imveliso, kodwa ikwanyusa amava omthengi kwaye isebenza njengesixhobo esisebenzayo sokuthengisa.Injongo yeli nqaku kukukukhokela kwinkqubo yokukhetha ukupakishwa okufanelekileyo kwizibophelelo zesiko kunye nokubonelela ngeengcebiso zokuyila ngokudala okubonakalayo kunye nokupakishwa okusebenzayo.

Iingqwalasela zokuKhetha iPackaging eLungileyo

Izinto eziphathekayo, ubungakanani, kunye nokumila kwamaqhina

Izinto zokupakisha kufuneka zinikeze ukukhuselwa okwaneleyo kwaye zincedise ubungakanani kunye nokuma kwezibophelelo.Qwalasela iimpawu ezikhethekileyo zamaqhina akho, njengokutyeba okanye ilaphu, ukugqiba esona sisombululo sifanelekileyo sokupakisha.

Umfanekiso webrand kunye nabaphulaphuli ekujoliswe kubo

Ukupakishwa kwakho kufuneka kubonise umfanekiso webrand yakho kwaye kuhambelane nabaphulaphuli ojolise kubo.Qwalasela idemografi kunye nezinto ezikhethwa ngabathengi bakho kunye noyilo lokupakisha oluhambelana noko bakulindeleyo kunye nexabiso lebrand yakho.

Ukusebenza, ubuhle, kunye namandla okuthengisa

Ukubetha ibhalansi elungileyo phakathi kokusebenza, i-aesthetics, kunye namandla okuthengisa ngundoqo ekudaleni ukupakishwa okuyimpumelelo.Ukupakishwa kwakho akufuneki kukhusele kwaye kubonise imveliso kuphela kodwa kusebenza njengesixhobo esisebenzayo sokuthengisa.

Ukunciphisa umthamo kunye nobunzima

Ukunciphisa umthamo kunye nobunzima bokupakisha kunokunceda ukunciphisa iindleko zokuthumela kunye nokwandisa ukusebenza kakuhle.Khetha imathiriyeli ekhaphukhaphu kunye noyilo oludityanisiweyo ukunciphisa impembelelo yokupakisha kwiindleko zokuthumela ngenqanawa.

Ukulungeleka kokupakishwa kweqhina

Cinga ukuba kulula kangakanani kubathengi ukuvula, ukuphatha, kunye nokugcina ukupakishwa.Khetha uyilo olusebenziseka lula olubonelela ngamava alungileyo kubathengi ngelixa ukhusela ngokufanelekileyo kwaye unikezela ngamakhonkco.

Ngokuthathela ingqalelo ezi zinto, unokwenza ukupakishwa okungafezekisiyo kuphela iimfuno zobudlelwane bakho besiko kodwa ikwanxibelelana nabathengi bakho kwaye yomeleze umfanekiso wakho webrand.

Iindidi zoKhetho lokuPakisha kwiiNdibaniselwano zesiNtu

Kukho iindlela ezininzi zokupakisha ezifumanekayo zokunxibelelana ngokwesiko, nganye ineenzuzo kunye neengxaki zayo.Olunye ukhetho oluqhelekileyo lubandakanya.

Iibhokisi

Ukubonelela ngokhuseleko olugqwesileyo kunye nokuvakala kwexabiso leprimiyamu, iibhokisi zinokwenziwa ngezinto ezahlukahlukeneyo, njengekhadibhodi, umthi okanye iplastiki.Nangona kunjalo, zinokubiza kakhulu kwaye zibe nefuthe eliphezulu lokusingqongileyo xa kuthelekiswa nolunye ukhetho.

Iingxowa

Ikhaphukhaphu kwaye inexabiso eliphantsi, iingxowa zikhethwa ngokudumileyo ukupakisha izibophelelo zesiko.Zingenziwa ngezinto ezifana nephepha, ilaphu okanye iplastiki.Iibhegi zisenokunganikeli ukhuseleko oluninzi njengebhokisi, kwaye ukubonakala kwazo kunokubonwa njengeprimiyamu encinci.

Imikhono

Imikhono yesiko eyenziwe ngephepha okanye iplastiki ibonelela ngokhuseleko oluphakathi ngelixa ibonisa ukuyilwa kweqhina.Ziyafikeleleka kwaye zinobuhlobo ne-eco, kodwa zisenokungahlali ixesha elide okanye zibukeke njengezinye iindlela.

Ukuyila iPackaging

Ukuyila ukupakishwa okubonisa umfanekiso wophawu lwakho kunye nokubhenela kubaphulaphuli ojolise kubo, landela la macebiso:

Khetha imibala, iifonti, kunye nemizobo evuselela isazisi sohlobo olufunekayo kunye nokusabela kwabathengi.Qwalasela impembelelo yengqondo yemibala kunye neefonti ukwenza uyilo oludibeneyo olutsala umdla kwaye luvelise impendulo yeemvakalelo.

Bandakanya uphawu lwakho kunye nezinye izinto zebhrendi ngokungaguquguqukiyo kuzo zonke izixhobo zokupakisha ukomeleza ukuqondwa kwebrendi kunye nokwenza uphawu olubonakalayo oludibeneyo.

Cinga ukongeza izinto zoyilo ezongezelelweyo, ezinje nge-embossing, i-foiling, okanye i-UV yokugquma, ukwenza isiphelo esiphezulu, ukuziva kweprimiyamu.

Ukuqwalaselwa kweendleko

Ukulinganisa ixabiso kunye nomgangatho kubalulekile xa ukhetha ukupakishwa kobudlelwane obuqhelekileyo.Ukumisela uhlahlo lwabiwo-mali lokupakisha, qwalasela le miba ilandelayo:

Iindleko zokuvelisa: Vavanya iindleko ezinxulumene nezixhobo zokupakisha ezahlukeneyo, iindlela zokuprinta, kunye nokukhethwa ngokwezifiso.

Ubungakanani beodolo: Misela inani lezibophelelo oceba ukuvelisa nokuthengisa, njengoko oku kunokuchaphazela iindleko zokupakisha zizonke.

Imida yenzuzo efunekayo: Qwalasela imida yenzuzo ojolise kuyo xa ubala uhlahlo lwabiwo-mali lokupakisha, uqinisekise ukuba lungqamana neenjongo zakho zeshishini lilonke.

Shwankathela

Ukukhetha ukupakishwa okufanelekileyo kobudlelwane besiko kubalulekile kukhuseleko lwemveliso, amava omthengi, kunye nokuthengisa okusebenzayo.Ngokuthathela ingqalelo imathiriyeli, ubungakanani, kunye nokumila kobudlelwane bakho, kunye nomfanekiso webrand yakho kunye nabaphulaphuli ekujoliswe kubo, unokukhetha ukupakishwa okubhenela kubathengi bakho kwaye kuqinise amaxabiso ophawu lwakho.Ngokhetho loyilo olucingisisiweyo kunye noqwalaselo lweendleko, unokwenza ukupakishwa okuphakamisa amaqhina akho esiko kwaye kube negalelo kwimpumelelo yophawu lwakho.